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BenQ Corporation 明基電通股份有限公司 is a Taiwanese multi-national company that sells and markets consumer electronics, computing and communications devices under the "BenQ" brand name, which stands for the company slogan Bringing Enjoyment N Quality to life .[2]
BenQ sells and markets technology products, including consumer electronics, computing and communication products. Its principal products include TFT LCD monitors, digital projectors, digital cameras, and mobile computing devices.
BenQ's head office is located in Taipei, and the company operates five branch offices in the Asia-Pacific, Europe, China, Latin America and North America, and employs over 1,300 individuals. The "BenQ" brand is present in more than 100 countries worldwide.
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BenQ was originally spun off from Acer in 2001 to provide a separate branded channel. In 2006 Acer disposed of its remaining shares in BenQ.[3]
BenQ's first mobile phone was the M775C, from 2003. During Q1 2004, eight new phones were announced, ranging from bar and clamshell phones to Windows Mobile smartphones. A further seven phones, mainly clamshells, came in 2005.
BenQ-Siemens[edit]
Main article: BenQ-Siemens
On October 1, 2005, BenQ Corp. acquired the mobile devices division of Germany's Siemens AG, becoming the sixth largest company in the mobile phone industry by accumulated market share. The acquisition results in a new business group, BenQ Mobile, of BenQ Corporation entirely dedicated to wireless communications. Mobile phones of the new group are marketed under a new brand, BenQ-Siemens.[4]
In late September 2006, the mobile devices division of BenQ, BenQ Mobile (Germany), announced bankruptcy when BenQ Corp. discontinued its funding. As a result, BenQ Mobile was effectively placed under the supervision of a state-appointed bankruptcy administrator. In February 2007, BenQ Mobile was finally disbanded as a suitable buyer could not be found. An estimated 2000 BenQ Mobile employees lost their jobs.[5] On August 24, 2006 BenQ announced plans to spin off its manufacturing operations in early 2007, separating contract manufacturing and own-brand divisions.[6]
After Siemens[edit]
After BenQ-Siemens collapsed, BenQ continued to make phones, primarily aimed at the Asian market (although one was released in Europe too).
This is a list of BenQ phones during the post-BenQ Siemens period: